The Lousypoet

So I sat down and started working on Carolyn’s business logo.  She really likes the whole teal/orange colour combination, so I worked with that palette.  I decided this time around to go with the monogram style logo.  Here’s the variations I came up with.

So initially I figured I would do the classic monogram contained in border box look.  To keep it a little fresh and slightly funkier, I skewed the box so it didn’t contain the full monogram and was slightly of kilter.  The next version was the monogram just on its own above the text, but pulled and warped so that it was the full length of the name.  The next two versions are the monogram set at the front of the name, in the case of the first, the M in the monogram is actually used as the first letter in the last name.  The next one separates the monogram from the name, but leaves it at the front still.  Finally, the last two were melding the monogram and name together so that it was actually the monogram itself that separated the name from the word photography.  The only difference between the last two designs is that I trimmed the tail of the M in the last one.  I actually like the trimmed look best of these two, and I think this design is my preferred of the bunch.  Problem being, it just looks so pedestrian and common.  It says nothing of the photographer, her business, nor is there anything iconic about it.  In fact, it looks just like what it is, amateurish.  Given these designs, I think I like my original kick at the can better than all of these.  I’m just trying to plot it out in my head what I can do that will be professional, funky, and maybe kind of fresh, so people don’t feel like it’s the same thing they’ve seen dozens of times before.  Also, I don’t think these colour combinations work that well in a logo.  Maybe in larger doses in images or designs, but in a simple logo they just seem to get lost.

So it’s back to the drawing board on these.  I’m just not sure what direction to take.  I’m wondering if I should do the remodel on the website and see if that gives me any direction.  That was how I designed the original logo, it came about while I was designing the website.