The Lousypoet

Not so much because I’m a superstar, it’s just it’s something I really enjoy. Graphic design is something I could spend hours looking at, studying, and then putting my own spin on things. Maybe when Carolyn’s done school I’ll see if I can pick up some part time courses.

Anyway, I’m in this frame of mind because I’m thinking Carolyn’s website needs a makeover. It looks really amateurish, and her logo isn’t something impactful that would look good on a business card or letterhead. I’m doing my research, and marketing is a huge part of surviving this photography thing. Looking better than your competition can sometime be more important than your images. I suppose that’s a sad statement on the attention spans of our society, but sometimes you just have to roll with it if you want to make it.

Carolyn’s a big fan of the grunge look, which seems to be having a huge surge in popularity. I can understand why, I feel pretty drawn to it myself. The conundrum is how to making something professional first, and then kind of grungy and funky at the same time.

I’ve spent hours looking at logos that existing photographers are using, and they almost all use their monogram in some manner. Thing is, I was told by someone that if you are going to be a professional photographer, you should market yourself, not some random made up business name. Because the goal is to become big enough that you are what people demand. I mean, look at Joe Mcnally, Chase Jarvis, or Zack Arias. These guys are doing it under their name and are a huge success. So really, the business should be Carolyn Macpherson Photography. Just what to do with that….

The existing logo looks like this,

It has that grunge factor, but there’s no real pop to it.  It lacks colour, which I think it could use, and I suppose the whole Photography backwards is a kind of lame attempt at being original.  I’m giving it some thought.  I’ll need to look at the fonts we have.  Maybe play around with Carolyn’s signature.

I’m also left with what to do about her website.  I’m leaning toward a clean design.  She might not like the lack of serious grunge, but we need to start thinking about this as a potential business, not to mention that an online portfolio is part of her final course marks, and I want to make sure we have this thing nailed down before that deadline gets anywhere close.